Cost - Rates are generally more affordable on the Internet for 2 reasons. The very first reason is the competition on the web means that each store is continually battling for the most inexpensive rates. With rate comparison sites like Kelkoo and also Ciao, having the cheapest price has never ever been more important, with competitors actually forcing down costs on the internet. The second reason rates tend to be less costly is due to the fact that lots of online shops do not have the same overheads as many of the stores you see in town, implying that they could pass on cost savings to their clients.